Launched in 2024, Born To Play is the next generation toy company driven by content and fueled by originality. Content comes to play incorporating home brands including Super Dough, Nano Art, Taba World, and DecoDen Designer.

Born To Play is also the proud licensee of Paramount properties, Nickelodeon Slime, Miracle-Gro, CoComelon, and Bazooka Brands specializing in reusable compounds, arts & crafts kits, and trend crafts.